My expertise.

(You can also find this on LinkedIn.)

intelligent marketing strategist sets refreshingly creative thinking free:

2017-Present       WordStylist, Business Strategist, Coach, Austin, TX

  • Coaches female entrepreneurs on how to brand their story beautifully and get seen, by getting published and on podcast interviews.

2015-2016            Published Author, Sandpoint, ID

2007-Present            Freelance Senior Writer, Kauai, HI

  • Writes travel/health & wellness/beauty/personal essay editorial pieces for a multitude of regional & international publications, such as Medium, Parent.co, Triathlete Magazine, San Diego Magazine, Pasadena Magazine, Kauai Traveler Magazine, Waiola Magazine, Vacations & Travel Magazine, Bespoke Magazine, and the MasterCard Priceless Cities campaign.
  • Created all branding content and marketing copy for Manduka’s first-ever launch into yoga apparel.

2013                        Managing Editor, BrightStar Live Events, San Diego, CA

  • Produced original content for leading online live conscious music & events resource, including interviews with thought leaders & spiritual luminaries, such as Seane Corn, Tara Brach, Amma, Don Miguel Ruiz, Jr. and more.

2010-2011            Marketing Manager, Mesa Rim Climbing & Fitness Center, Mira Mesa, CA

  • Developed & executed numerous strategic marketing initiatives for largest indoor climbing facility on the West Coast; launched on-site Wellness Center; developed strategic plans for community endeavors, philanthropic initiatives, and increased programs and membership.

2009-2010            New Media Marketing Manager, OneRecovery, Solana Beach, CA

  • Created strategic new media marketing campaigns for innovative social networking site designed to help individuals recover from alcohol, drug, and eating disorder addictions; served as front-facing community liaison and back-end Drupal content manager; developed conversion strategies to increase site membership, provided user analysis.

2007-2009            Interactive Creative Strategist, Neutrogena, Los Angeles, CA

  • Led brand-building creative initiatives to re-launch Johnson & Johnson’s Neutrogena.com site; propelled interactive strategy, direct response, and original content for national multimedia launch of Neutrogena’s first business-to-consumer acne skincare line, skin iD™.

2006-2007            Senior Interactive Copywriter, Irwin Naturals, Marina Del Rey, CA

  • Established interactive marketing and direct response efforts, including e-mail newsletters, SEO, and web promotions that grossed over $250,000 within first three months of operation.

2004-2005            Web Writer, Herbalife International of America, Los Angeles, CA

  • Spearheaded development of strategic creative campaigns for “Gen H—Distributors Under 30” market; interviewed Distributors for monthly Today Magazine and quarterly HerbaLifestyle magazine.

2003-2004             Arts & Entertainment Editor, that’s Shanghai, Shanghai, China

  • Managed Shanghai’s leading English-language magazine by networking with art galleries, embassy representatives, government officials, and international guests using both Mandarin and English.

more contented clients:

  • Proactiv/Guthy Renker, Murad, NuFACE, Own Beauty, Active.com, ESET, Scion, Toyota, Motel 6

on-the-side:

  • Advanced Yoga Teacher & Reiki Master who created MeditationsForMamas.com; Developed Karma Yoga program offering free yoga & meditation to underserved communities in San Diego.

where I learned:

1996-2000     University of California at Berkeley
Bachelor of Arts, Mass Communications
Bachelor of Arts, English